Finlandia: la nueva promesa de la marca de UPM mira al futuro más allá de los fósiles
Beyond Fossils crystallises UPM's position as the leading supplier of renewable and responsible solutions
UPM's new brand promise, UPM Biofore - Beyond fossils, captures the company's strong commitment to a future which is not dependent of fossil raw materials. The new direction is a natural continuation to UPM*s purpose of creating value from the limitless opportunities of bioeconomy.
Global megatrends, such as urbanisation and the growing middle class in the emerging markets, represent many long-term growth opportunities for UPM's businesses. Climate change, environmental concerns and the scarcity of non-renewable raw materials are driving societies and businesses all over the world towards the use of renewable, non-fossil raw materials and circular economy.
They are also driving demand for renewable and responsible solutions and new technologies.
"Our innovations are based on renewable wood fibres and biomolecules that provide viable alternatives to fossil-based solutions. We constantly look for new business opportunities and end-uses of forest biomass to meet the growing global consumer demand. As a leader of the bio-based forest industry, we provide solutions to global challenges while at the same time create value to our stakeholders," says Elisa Nilsson, Vice President, Brand and Communications of UPM.
The position is launched via extensive communications and marketing, starting from UPM's main markets. "With the new statement, we communicate a clear vision of our way forward. As a globally leading company in this industry, we want to show the way and inspire our stakeholders on a journey towards a future beyond fossils," says Elisa Nilsson.
For further information please contact:
Elisa Nilsson, Vice President, Brand and Communications, UPM, tel. +358 (0)2041 67806
UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore - Beyond fossils. www.upm.com
Resumen:
UPM Biofore - Más allá de los fósiles es la nueva promesa de la marca de la industria forestal finlandesa UPM. Con la nueva declaración, UPM busca comunicar el compromiso de la compañía con un futuro que no dependa de las materias primas fósiles. UPM ve la nueva dirección como una continuación natural del propósito de UPM de crear valor a partir de las oportunidades ilimitadas de la bioeconomía. Según UPM, "más allá de los fósiles" captura la posición de la compañía como el proveedor líder de soluciones renovables y responsables. El puesto se lanza a través de extensas comunicaciones y marketing, comenzando desde los principales mercados de UPM.