Summary:
Markkinointi&Mainonta and the Finnish Marketing Association MARK gave the Marketing Campaign of the Year award to Stora Enso's Rethink change process and its new corporate image.

The winning campaign had to go beyond conventional marketing campaigns and to create something new. Rethink was realised by Stora Enso communications director Lauri Peltola, Stora Enso employees and design agency N2, which designed the company's new look and crystallised the change process in the word "Rethink." Peltola said it was positive to note that Finland can offer strategic marketing know-how that can compete at the international level.

Markkinointi & Mainonta  -  FINLANDIA - 26 enero 2012